About the Course

Event Psychology Lab, Use Science to Create Great Events is the first ever online course aimed to help event professionals create impactful, engaging and memorable event experiences by applying insights from behavioral science, neuroscience, and psychology in event planning.

Whether you are a seasoned event planner or just starting out in the industry, there are a number of reasons why you need to take this course.

First and foremost, events are a people business. By learning about how people think and why they behave the way they do, you will be able to gain a deeper understanding of your team, attendees, speakers, partners and yourself. You will be able to influence behavior and achieve your goals easier, faster. You will be able to better navigate through change and challenges.

Furthermore, being able to apply science findings related to experience design, marketing and business is among the top future-ready skills for event professionals. This course will open up more opportunities for you and help you upgrade your industry skills and get the ultimate competitive advantage.

This is a fascinating journey full of discoveries about human nature and mind. Investing into it is what smart event planners do.

It's great to meet you

I am an Award-winning business events professional with over 15 years of international experience, Co-founder of Matey Events, business events consultancy, author of the book '10 Principles of Strategic Event Planning', and a speaker.

I help event organizers deliver impactful events by providing external perspective and ideas on event strategy and content, and consulting on how to apply psychology and behavioral science findings to create memorable and engaging experiences.

Victoria Matey

What you get

  • High-value content

    Behavioral science concepts, hand-picked and translated into event language for the first time ever.

  • Helpful resources

    Checklists, references and summaries with key takeaways and insights to use at your next event.

  • Free consultation

    An opportunity to discuss your event-related challenge and possible science-based solutions.