About the Course

Event planning is a tough job. Poor engagement. Low retention. High no-show rates. Guessing game on pricing. Increased stakeholder expectations. Intense competition. Changing behavior patterns, like last minute cancellations or registrations. Inefficient ROI for exhibitors and sponsors. Networking challenge. Zoom fatigue online. Social fatigue in-person. All this on top of production issues and a 24/7 schedule.

But there's a better way to solve many challenges and make an event planner or owner's job easier: design experiences based on human psychology. Why?

Because everyone has a brain, and because experiences take place in people’s minds, first and foremost.

Understanding how people think and why they behave the way they do will allow you to fine-tune your event design and communications, achieve your goals faster, and better cope with ever-changing event landscapes.

The Event Psychology Lab covers some key behavioral science concepts and is packed with examples of how you can use it for your events, references to research, and case studies. This course is a unique opportunity to upgrade your industry skills and gain a competitive edge without adding to your already busy schedule.

Being able to apply science findings related to experience design, marketing, and business is among the top future-ready skills for event planners. The course will open up more opportunities for you and help you design remarkable events, easy.

Here’s how event professionals like you feel about the course:

“I’m delighted to have completed Victoria Matey’s Event Psychology Lab e-Learning course! I have lost count of the number of actionable tips and tricks I have learned! I would highly recommend this course to both seasoned eventprofs and newcomers to the industry!”

“Victoria Matey is doing groundbreaking work to uncover the true value of event psychology”

This course is for you if you're looking to create engaging, outstanding, and ultimately profitable experiences (because people come back to engaging, outstanding events). This is a fascinating journey full of discoveries about human nature and mind. Investing in it is what smart eventprofs do.

It's great to meet you

I am an award-winning business event professional with over 17 years of international experience, co-founder of Matey Events, a business events consultancy, author of "10 Principles of Strategic Event Planning", and a speaker.

I help event organizers create memorable and engaging experiences by providing external perspective and ideas on event strategies and content, and consulting on how to apply psychology and behavioral science findings.

Victoria Matey

What you get

  • High-value content

    Behavioral science concepts, hand-picked and translated into event language for the first time ever.

  • Helpful resources

    Checklists, references and summaries with key takeaways and insights to use at your next event.

  • Free consultation

    An opportunity to discuss your event-related challenge and possible science-based solutions.