About the Course

In this first-ever online course, Event Psychology Lab, Use Science to Create Great Events, event professionals and event industry partners will learn how to plan memorable events based on insights from behavioral science, neuroscience, and psychology.

There are several reasons why you will benefit from taking the course, regardless of your experience level.

First and foremost, events are a people business. Understanding how people think and why they behave the way they do will allow you to gain a deeper understanding of your team, attendees, speakers, partners and yourself. It will become easier to influence behaviors and achieve your goals. This will allow you to better cope with change and challenges.

Additionally, being able to apply science findings related to experience design, marketing, and business is among the top future-ready skills for event planners. The course will open up more opportunities for you, help you upgrade your industry skills, and give you the competitive edge.

This is a fascinating journey full of discoveries about human nature and mind. Investing in it is what smart eventprofs do.

It's great to meet you

I am an award-winning business event professional with over 15 years of international experience, co-founder of Matey Events, a business events consultancy, author of "10 Principles of Strategic Event Planning", and a speaker.

I help event organizers create memorable and engaging experiences by providing external perspective and ideas on event strategies and content, and consulting on how to apply psychology and behavioral science findings.

Victoria Matey

What you get

  • High-value content

    Behavioral science concepts, hand-picked and translated into event language for the first time ever.

  • Helpful resources

    Checklists, references and summaries with key takeaways and insights to use at your next event.

  • Free consultation

    An opportunity to discuss your event-related challenge and possible science-based solutions.